That Signature Blue

The Legacy of Tiffany & Co...

Tiffany's glowing blue green signature color has always been a personal favorite color but until my husband bought me my first Tiffany original on our honeymoon in Las Vegas I never understood the magic of that blue, silver embossed, white ribbon wrapped box.

Movies such as "Breakfast At Tiffany's" and "Sweet Home Alabama" (which features Tiffany's flagship in NYC) have always been timeless favorites to watch but after putting on the silver heart shaped charm necklace engraved in blue with "Please Return To Tiffany & Co." I was so enthralled by the drama, glitter and glamor associated with their signature blue that I wanted to know more!

A simple search in Google search and Etsy.com (key words, "tiffany blue") brought many delightful photos, creations and ideas! Even though a picture is worth a thousand words I was still not satisfied so after further perusal ending in the following article on Wikipedia.com I discovered Tiffany is an American legacy worth every penny one spends on a piece of their fine craftsmanship.

Please Enjoy!
Enthralled with life,
Rachel KC

Tiffany & Co.

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Tiffany and Co.
Type Public (NYSE: TIF)
Industry Jewellers and silversmiths
Founded New York City, New York (September 18, 1837)
Headquarters New York City, New York United States
Key people Michael J. Kowalski, Chairman & CEO
James E. Quinn, President
Charles Lewis Tiffany, Founder
John B. Young, Founder
Products Diamonds
Gifts and Accessories
Silver items
Revenue US$2.86 Billion (FY 2009)[1]
Operating income US$375 Million (FY 2009)[1]
Net income US$220 Million (FY 2009)[1]
Total assets US$3.10 Billion (FY 2009) [2]
Total equity US$1.59 Billion (FY 2009)[2]
Employees 9,000 (January 31, 2009) [3]
Website www.tiffany.com
Tiffany & Co. (NYSETIF) is an American jewellery and silverware company founded by Charles Lewis Tiffany and Teddy Young in New York City in 1837 as a "stationery and fancy goods emporium." The store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis in lower Manhattan. The name was shortened to Tiffany & Co. in 1853 when Charles Tiffany took control, and the firm's emphasis on jewelry was established.[4] Tiffany & Co. has since opened stores in major cities all over the world. At some point, it was acquired by Philadelphia-based investment company Bankers Securities Corporation.
As part of its branding, the company is strongly associated with its Tiffany Blue     , which is a registered trademark.

Flagship store

Tiffany and Co.'s flagship store
Tiffany's flagship store, since 1940, is located at the corner of Fifth Avenue and 57th Street in Manhattan, New York City. The polished granite exterior is well known for its tiny window displays. The store has been the location for a number of films including Breakfast at Tiffany's, starring Audrey Hepburn, and Sweet Home Alabama, starring Reese Witherspoon. The former Tiffany and Company Building on 38th Street is on the U.S. National Register of Historic Places.
As of January 31, 2007, the Company operated 64 Tiffany & Co. stores in the U.S., which totaled approximately 486,000 gross square feet, and 103 Tiffany & Co. international stores, which totaled approximately 306,000 gross square feet.[5]
When it opened in 1990, the Tiffany & Co. store at Fairfax Square in Tysons Corner, VA became the largest outside of New York with 14,500 sq ft (1,350 m2) of retail space.[6]
Tiffany & Co. reported in 2006 that its location at South Coast Plaza in Costa Mesa, CA was its most profitable location followed by its New York City flagship, Boston Copley Place, and Ala Moana Shopping Center in Honolulu.
Tiffany & Co. has announced its second store opening in Kuala Lumpur, Malaysia at Pavilion Kuala Lumpur on September 2007, coinciding with the shopping mall opening. The store has 1,700 sq ft (160 m2). retail space and features the same decor elements as its New York flagship. Recently opened stores in the United States include one at The Natick Collection in Natick, MA which opened in September 2007, Mohegan Sun casino in Connecticut, and at the Providence Place mall in Providence, R.I., both opened in November 2007. There is a Tiffany store in Terminal 5 at London's Heathrow airport which opened at the end of March 2008 and a store in the Westfield London shopping centre in Sheperd's Bush.
Tiffany & Co. are set to open their flagship Irish store on Dublin's Grafton Street in October 2008. It will be the biggest of the group's European outlets. In October 2008, Tiffany's opened a store in Madrid, Spain, and brought the Tiffany Diamond to the opening.
In Australia, Tiffany & Co. currently have stores in Melbourne (Collins Street, Chadstone Shopping Centre), Sydney (Castlereagh Street, DFS Galleria - George Street), Surfers Paradise (DFS Galleria - Cavill Avenue), Brisbane (Queens Plaza) and Perth (King Street).


Tiffany designs were worn by such famous U.S. families as the Astors, the Vanderbilts, Posts, Huttons and the Morgans. Athletes, Hollywood stars, and even European royalty adored these diamonds. Museums valued the Tiffany designs, which ranged from the Art Nouveau period to Art Deco to today's modern styles.[citation needed]
A Tiffany’s gemologist was instrumental in the international adoption of the metric carat as a weight standard for gems, and the Tiffany standard for sterling and platinum have been adopted as United States Standards.
The 128.54 carats (25.71 g) Fancy Yellow Tiffany Diamond is usually on display in the New York City flagship store.


In 2004 Tiffany & Co. created another chain of stores, Iridesse, dedicated to pearl-only jewelry. The company operated 16 stores in Florida, New Jersey, New York, Pennsylvania, California, Illinois, Massachusetts, and Virginia. The chain operated at a loss since its founding and the company announced in early 2009 that it would discontinue Iridesse due to the economic climate of the time, despite reportedly still believing in the concept.[7]

Current designers and collections

Trademark Heritage

Early Tiffany & Co. trademark, filed July 29, 1893
The stylized word is a registered trademark at the USPTO, and owned by Tiffany (NJ) LLC
Tiffany & Co. possesses many trademarks reflecting the company's name, brand, and products. Many date back to its early company history as it grew and developed its reputation for jewelry, silverware, stationary, and gift items. One early trademark application filed for TIFFANY & CO. was on Wednesday, February 17, 1897 by Tiffany & Company of New York, New York. The stylized word drawing was described to the United States Patent and Trademark Office (USPTO) as, "the arbitrary word-symbol 'Tiffany & Co.'" that was arranged in plain capital letters in either a curved or straight line and may be used in different arrangements or colors without altering the essential features of the word-symbol. The trademark was filed in the category of construction and repair services. Tiffany's description to the USPTO was for paper, envelops, visiting-cards, wedding-cards, menu-cards and other stationery-related goods. The application submitted by C.L. Tiffany stated the trademark had been in continuous use since about 1868. Trademark was granted on October 5, 1897 to Tiffany & Co. Its current status is expired as of December 22, 1988.[8]


"Tiffany Cross" version of the Medal of Honor
  • The first Tiffany catalog, known as the "Blue Book", was published in 1845. It is still being published today.
  • In 1862 Tiffany & Co. supplied the Union Army with swords, flags and surgical implements.
  • In 1867 Tiffany & Co. was the first U.S. firm to win an award for the excellence in silverware at the Exposition Universelle in Paris.
  • In 1877, an insignia that would become the famous New York Yankees "NY" logo was struck on a medal of honor by Tiffany & Co. and issued to the first NYC police officer shot in the line of duty. The Yankees adopted the logo in 1909.
  • The company revised the Great Seal of the United States in 1885.
  • In 1919, the company made a revision to the Medal of Honor on behalf of the United States Department of the Navy.[9] This "Tiffany Cross" version was rare because it was awarded only for combat, using the previous design for non-combat awards.[10] In 1942, the Navy stopped issuing the Tiffany version.[11]
  • In 1968, U.S. First Lady Lady Bird Johnson commissioned Tiffany to design a White House china service, which featured 90 flowers.[12][13]
  • In June 2004, the jeweler Tiffany & Co. sued eBay, claiming that eBay profits from the sale of counterfeit Tiffany products.[14] As of July 2006, a trial date has not been set.[15]
  • On January 28, 2008, it was announced that the Japanese mobile phone operator SoftBank and Tiffany & Co. had collaborated in making a limited 10 model-only cellphone. This cellphone contains more than 400 diamonds, totaling more than 20 carats. The cost is said to be more than 100,000,000 yen.[16] 

In popular culture

Marilyn Monroe performing "Diamonds Are a Girl's Best Friend" in Gentlemen Prefer Blondes (1953)

Diamonds on display in a Tiffany's store in Beverly Hills
  • In the 1948 movie Ladies of the Chorus, Tiffany's is mentioned in the song "Every Baby Needs a Da-Da-Daddy", which is sung by Marilyn Monroe.
  • In the 1953 movie Gentlemen Prefer Blondes, Marilyn Monroe sings the song "Diamonds Are A Girl's Best Friend", which mentions Tiffany's twice.
  • Eartha Kitt's classic Christmas song "Santa Baby" mentions purchasing decorations at Tiffany's.
  • In the 1956 James Bond novel, Diamonds Are Forever, one of Bond's love interests is named Tiffany Case. In the 1971 film of the same name, the character explains that she is named after Tiffany & Co. (and has the distinction of being the first American Bond girl).
  • In Truman Capote's 1958 novella Breakfast at Tiffany's the title of which is a reference to the store, one of the protagonists, Holly Golightly, constantly refers to the store as "the best place in the world, where nothing bad can take place." The iconic 1961 film of the same name was based on Capote's novella.
  • In The New York Times best-selling series, The Clique, the ninth novel is called Bratfest at Tiffany's, a play on the movie and novella mentioned above, as well as the company itself. The main characters wear Tiffany & Co. bracelets in the book.
  • In the TV series Ugly Betty one of the main characters Daniel Meade is shown to have been shopping for Tiffany jewelry for various women.
  • In the popular TV series Gossip Girl one of the main characters Blair Waldorf is a fan of Audrey Hepburn movies and Blair has a dream which is a reference to Breakfast at Tiffany's in the episode "Bad News Blair". In the episode "Seventeen Candles" Chuck gives Blair a diamond necklace for her birthday. Because of Blair's love of Audrey Hepburn, there is a misconception that the diamond necklace is from Tiffany's. However, in the show Blair mentioned that the necklace was from Erickson Beamon.
  • In the movie Legally Blonde and its sequel, the protagonist Elle Woods wears a heart necklace from Tiffany's. In The Search for Elle Woods, for Legally Blonde: The Musical, the "Elles" were each presented with a replica necklace.
  • Summer at Tiffany, a 2007 memoir by Marjorie Hart, details her experiences as one of the first two female floor employees at Tiffany during the summer of 1945. The book is full of Hart's brushes with celebrities of the era, and other late WWII events in New York City